Building brands. Scaling impact. I lead brand and campaign strategy, build high-performing creative teams, and shape the systems that turn ideas into measurable growth, grounded in craft, illustration and visual storytelling. Macy’s — Seasonal App Campaigns Bloomingdale’s — Fashion-Led Retail Storytelling Redefining CMA's Brand Direction Haymans Gin— Crafting a Distinctive Brand World Performance Creative at Scale Illustration Creative Director based in London.Background in illustration, now leading brand and performance creative across global clients.More about me →